Accommodation New Zealand introduces
Civitatis, the leading provider of Spanish-language tours and activities worldwide, has announced its ambitious target of achieving a 40% increase in sales during 2025. The announcement came on the heels of its successful participation in FITUR 2025, one of the most prestigious international tourism events. The company’s strategy underscores its commitment to expanding its global footprint and strengthening its leadership in key markets, particularly in Latin America.
Under the leadership of Alberto Gutiérrez, Founder and CEO of Civitatis, the company has identified Latin America as its most strategic growth region. Key markets such as Mexico, Brazil, Argentina, and Colombia have been instrumental in the company’s recent expansion. With growth rates surpassing 60% in Mexico and 70% in Brazil, Civitatis has cemented its position as the preferred provider for Spanish-speaking travelers in these countries.
This focus aligns with international tourism goals set forth by organizations such as the United Nations World Tourism Organization (UNWTO), which emphasizes sustainable and inclusive growth in the sector. Civitatis’ efforts to enhance tourism experiences in Latin America also support initiatives outlined by regional tourism ministries, including Mexico’s Secretariat of Tourism (SECTUR) and Brazil’s Ministry of Tourism, both of which promote innovation and accessibility in travel.
Civitatis’ curated marketplace features over 90,000 activities across 4,000 destinations in 160 countries. This diverse portfolio has allowed the company to attract more than 40 million travelers since its founding in 2008. FITUR 2025 served as a platform for the company to showcase its innovative approach to connecting travelers with unique experiences while building strategic partnerships with local providers and travel agencies.
Currently, over 36,000 travel agencies collaborate with Civitatis, leveraging the platform’s extensive offerings to meet growing demand. The company’s B2B network has been a key driver of its success, ensuring a steady pipeline of curated experiences that align with customer expectations.
As Civitatis sets its sights on a 40% growth target, its strategy includes:
